October 30, 2025 – Color plays a pivotal role in the food and beverage industry, shaping consumer perceptions, influencing purchasing decisions, and reinforcing brand identity. In the US, the landscape of color ingredients is becoming increasingly complex. Robert Francis Kennedy Jr (RFK Jr), working with the Food and Drug Administration (FDA) and advancing his Make America Healthy Again (MAHA) initiative, has announced plans to phase out several petroleum-based synthetic food dyes.

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