Read the full report Trending in Experiential Gen Z Treats with Wearable Packaging – Global
November 20, 2025 – In Gen Z’s visually driven world, packaging in beauty and personal care has become a strategic touchpoint that shapes perception, behavior and brand loyalty. In this evolving landscape, experiential treating, where the act of using products becomes an indulgent and memorable experience, is becoming a key aesthetic driver. Packaging is no longer judged only by design appeal, functionality or sustainability. It is evaluated on how well it integrates into real-world routines, offering convenience, visual relevance and opportunities for personalization.
This report unpacks how brands are merging practicality with self-expression by transforming everyday products into must-have accessories, redefining the way Gen Z interacts with beauty and personal care.
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