Read the full report Sports Supplements in Europe

November 26, 2025 – Post-pandemic, many Europeans have become more self-sufficient in their own health care and increasing levels of exercise and at-home fitness activities are expanding opportunities for sports nutrition products, including supplements.

Trends and other topics are reviewed in this report, which discusses macro themes, consumer drivers, brand strategies and new product launch trends, while also spotlighting innovation examples. Within a top-line summary of trends and drivers, it also pinpoints potential what’s next opportunities in the sports supplements arena in Europe.

Interested in the Innova’s Sports Supplements in Europe report? Complete the contact form to request access.

Innova dashboard users are requested to copy the report name Sports Supplements in Europe and paste it into the search field in the Dashboard panel.