Read the full Bottled Water in the US report
January 9, 2026 – US bottled water sales continue to rise as consumers recognize the link between health and hydration. While bottled waters top the list of beverage purchased, no-frills unflavored options represent the lion’s share. Premium options – featuring flavors and functionality – are purchased by fewer than one-quarter of category participants, revealing an unbalanced market where cost is a key driver and brand is secondary.
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