Read the full report Alcohol Alternatives in the US
January 27, 2026 – Non-alcoholic beverages have considerable momentum for a relatively nascent category: 25% to 35% of consumers are integrating these drinks into their routines, driven by sober curious lifestyles, the cost of alcohol products, better-for-you aspirations and attempts to avoid side effects such as hangovers. Notably, Generation Z is currently the generation most actively increasing their consumption of alcohol alternatives.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
You’ll uncover:
- Market size: Quickly check the market size in an industry, region or country.
- Market share: Identify main players and spot opportunities and threats.
- Market segmentation: Gain thorough insight into the structure and size of a category.
- Market forecast: Add reliable forecast data to support your business plans and goals.
- Compound annual growth rate (CAGR): Compare the performance of different markets over time.
- Consumer insights: Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers.
- New product launch trends: Gain insight into the latest product launch data (regarding flavor, claims, analysis, category drivers and more).
- Future directions: Gain insight into future predictions about the category.
Interested in the Innova’s Alcohol Alternatives in the US report? Complete the contact form to purchase this report.
- Single Report: Purchase lifetime access to this specific study in PDF format
- Membership Access: Subscribe to our food and beverage market intelligence platform and access hundreds of reports and analytical tools.
