June 30, 2026 – Eight in ten German consumers say they have adopted self-sufficiency in their own health care, and dietary supplements have a clear role to play in this. The range of health needs tackled through supplementation continues to expand all the time: energy is now the #1 claim in use within NPD, ahead of immune health, brain health and skin health, while on-trend niches include mental acuity, joint health and diabetes support. Formats are also evolving: capsules and tablets dominate but gummies continue to gain share.
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