July 23, 2026 – The global ice cream market continues to rise in value: Asia is the most valuable region, representing a 28% share, while the US ranks as the #1 individual market. NPD activity is performing well; dairy ice cream dominates new launches, but it is the frozen novelties subcategory that is seeing the faster growth. Ethical claims are a notable growth area in innovation, with brands paying increasing consideration to, and messaging of, ingredient sourcing (i.e., milk supply) and human ethics, such as in chocolate production.
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