August 8, 2026 – Sugar reduction is a hot topic within global food and beverage markets, and it is not just a consumer-driven trend, with national governments also trying to reduce health challenges such as obesity and diabetes through sugar taxation, advertising bans and/or mandatory health warnings. This report reviews overall global trends in sugar reduction, discussing macro drivers and consumer habits and attitudes, before analyzing new product development in low-, no- or reduced-sugar food and drinks, which helps to pinpoints key areas of growth and opportunity.
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