Read the full report Iced Tea: Global Consumer Appetite, NPD Landscape & Flavor Innovation
August 28, 2026 – Tea and ready-to-drink tea behave less like one category than two, serving different needs. The difference comes down to how processed each is. Hot tea stays close to tea in its simplest form, minimally processed and chosen for ritual and calm, while iced has become a flavored refreshment drink in a crowded field, where the alternative is often water or a homemade pitcher rather than another brand. The two are distinct, but each can still borrow the best of the other.
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