Read the full report Carbonates – Global
September 7, 2026 – Carbonated beverages remain commercially resilient globally, with growth now hinging on deepening frequency among existing drinkers rather than reaching new ones. Health concerns and an aging consumer base threaten habitual consumption, but sugar reduction, functional credentials and bold flavor innovation are helping brands engage younger drinkers. With one player dominating most markets, real opportunity lies in fragmented regions like the Middle East and East Europe, where challengers can still gain ground.
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