October 5, 2026 – Rising costs, geopolitical tensions, and rapid advances in AI continue to shape everyday life, and consumers are navigating a world that can feel increasingly unpredictable.
Innova Market Insights’ latest consumer research shows that nearly half of consumers feel negative about the state of the world, and 65% say they are more careful about what they spend on food and beverage than they were a year ago. Yet consumers have not given up on enjoyment or on the future, and many still believe they can make a positive difference.
Join Sarah Nash, Trends Team Lead, and Sara Marshall, Trends Planner & Network Manager, as they host the next chapter in Innova Market Insights’ consumer trends series: Global Consumer Trends 2027 for Food & Beverage.
On October 15, 2026, at 16:00 CEST / 9:00 CT, Nash and Marshall will explore how today’s pressures are influencing how consumers think, feel, and make choices, drawing on the latest consumer research from Innova Market Insights’ global trendspotting network.
The webinar will introduce Innova’s five consumer trends for 2027, examining the lifestyle, attitude, and behavior shifts set to affect food and beverage categories, and what they mean for brands looking to help consumers feel steadier, hopeful, and in control.
Click the banner below to learn more and register for the webinar:
