May 3, 2024 – Covering the full spectrum of the food and beverage (F&B) industry, Innova’s Top 10 Trends are the vital guide to future market opportunities. The trends are based on wide-ranging global consumer search and can therefore manifest differently across market categories. This report presents how top trends for 2024 are featuring in beverages, and what other factors may impact these category trends. Beverages include soft drinks, alcoholic beverages, and ready-to-drink sports drinks unless specified otherwise.

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