October 2, 2024 – This report focuses on the US market for bread and bread products. The report begins with a look at Innova’s Macro Trends and Top 10 Trends for 2024, with comments on how they are relevant for bread and bread products, it then presents a profile of bread and bread products buyers in terms of purchasing penetration, consumption frequency, key demographics, eating occasions, purchasing outlets, changes in consumption vs. the prior year and attitudes about bread positioning claims and product attributes.
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