September 15, 2025 – Carbonated soft drinks remain one of the most widely consumed beverage categories worldwide, deeply entrenched in daily routines, impulse buys and meal occasions. Yet in mature markets, that very ubiquity poses a challenge: high per capita consumption leaves little room to grow, and frequency shows signs of softening amid evolving health priorities.

This report explores how the category is reshaping, not just to stay in the basket but to stay in the conversation. Future growth will hinge on continued consumer relevance delivering health-aligned benefits, emotional resonance and modern rituals of refreshment.

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