May 12, 2025 – The cheese category has been growing slowly over the past five years and is projected to continue growing at the same rate for the next five years.

One of the biggest challenges facing the cheese category is that the French population is aging, putting pressure on per capita consumption for an already mature and crowded category as older consumers reduce high-fat foods such as cheese in their diets. Slowing birth rates and already relatively high cheese purchasing penetration also have ramifications for future sales growth as competition intensifies for younger generations.

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