October 10, 2025 – This report highlights key trends shaping the European clean label food and beverage scene. It examines the consumer drivers, new product launch trends and innovation. The concept of clean label continues to expand and has transcended the early days of focusing on natural and minimal ingredients, although these remain the pillars of the movement.

Consumers are now paying ever more attention to what they are eating; labeling is key as they scrutinize and evaluate not only the quality and safety of the ingredients but the path that these ingredients have taken and the impact they have had on the wider environment.

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