August 27, 2024 – This report highlights key trends shaping pure indulgence food and beverage consumption in Europe. It examines the consumer drivers that could inform future innovation, alongside discussion of new product launch trends and innovation examples.

We also identify what’s next opportunities, including an increased focus on smaller, bitesize indulgence; further flavor development (particularly drawing on cross-category influences); targeting the younger consumer; and seasonality and limited editions.

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