Read the full report Consumer Insider: Category Growth Drivers in China
June 6, 2024 – This report assesses the key drivers and influences most likely to be impacting on Chinese food and beverage choices. Product safety and naturally formulated choices are important to the Chinese consumer and represent the top two most important claims influential to consumers when making a purchase across the majority categories. However, health aspects are very important to this consumer group, and as an attribute are often placed above alternatives such as taste or cost which are often more valued across many categories globally.
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