October 16, 2025 – This report looks at UK food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories. It includes analysis of 39 different food and beverage categories, separated into beverages, everyday staples, meal preparation, snacks and treats, and plant-based and special diets. Particularly important drivers are discussed and what’s next opportunities are highlighted, drawing on insights and observations from the report.

Interested in the Innova’s Category Growth Drivers in the UK report? Complete the contact form to request access.

Innova dashboard users are requested to copy the report name Category Growth Drivers in the UK and paste it into the search field in the Dashboard panel.