Read the full report Consumer Trends 2026 for Food & Beverage – US Edition
February 10, 2026 – Rising living costs, rapid technological change, and social issues like inequality are driving widespread consumer anxiety, with finances and health remaining major personal stressors. In response, consumers are becoming more health-conscious, cautious in their spending, and increasingly reliant on technology to manage daily life. Demographic shifts such as an aging population and more people living alone are further shaping food and beverage preferences. The report outlines five key consumer trends and the resulting marketing and innovation opportunities for brands.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
You’ll uncover:
- New product launch trends: Gain insight into the latest product launch data regarding claims, flavors, top companies and more.
- Consumer insights: Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles.
- Compound annual growth rate (CAGR): Compare the performance of different markets over time.
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