February 18, 2025 –  This report looks at innovation in products and ingredients in the US that align with healthy aging. Healthy aging spans generations – from Generation Z to Boomers – and encompasses a holistic approach to health. This incorporates products positioned for the key benefits that are associated with the aging process more than products specifically positioned to slow aging. Each aging-related benefit has its own key products and ingredients to deliver the benefit, along with ingredients that span across benefits.

A summary of consumer insights describes consumer attitudes and perceptions about health and the importance of various actions toward a healthy lifestyle.

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