November 13, 2025 – Once mainly linked to serious athletes and bodybuilders, creatine can now reach a broader audience with consumer education, as research uncovers its health benefits. Its role is expanding beyond muscle recovery and strength to include support for energy levels, brain function, and cellular health. This report has a focus on the US but also explores global patent trends in creatine for sports nutrition, where innovations like embedding and microencapsulation improve solubility, stability, and mouthfeel to enhance product effectiveness and appeal.

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