September 3, 2025 – Consumers are seeking more from their confectionery, whether it’s unexpected flavors or a lower carbon footprint. Health and personalization are also playing an increasingly important role. As highlighted by our #1 Top Ten Trend for 2025, “Ingredients and Beyond,” the F&B brands are finding new ways to add value and differentiate their products. We speak to key confectionery ingredient suppliers to see what sweet turns the category is taking.

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