June 25, 2024 – This report highlights key trends shaping both dairy drinks and dairy alternative drinks in North America, from macro-level influences through to category and product-level trends. It examines the consumer drivers that could inform future innovation, alongside discussion of market sizing, category dynamics, new product launch trends and innovation examples.

We also identify what’s next opportunities for both subcategories, including potential among younger customers, the need for more traceable, sustainable and responsible sourcing, the potential for hybrids of dairy and non-dairy ingredients and the importance of fortification in plant-based development.

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