REPORT Demonized Ingredients in the US and Canada

June 13, 2025 – Demonized ingredients are the polar opposite of the superfood: food trends that come and go, bringing various opportunities and challenges with them (and taking them when they leave). Demonization, however, isn’t a death sentence to products that use said ingredients: only 36% of consumers limit ingredients that are bad for them.

Complete the contact form to request access to this report.
Interested to learn more about Demonized Ingredients in the US & Canada ? Request the report using the Contact Form.

Contact us to purchase this report

innova SprintAI

Get the expert analysis you need, instantly

dark woman on a colourfull radiant background

Contact me for a demo

Before you go

Sign up to receive webinar invites, our latest blogs and information on new Innova products and services.  

Explore our Insights, Reports and Trends

Receive updates