Read the full report Diet Trends in the US & Canada
July 24, 2025 – Diet trends come and go, but one thing that remains consistent is consumer interest in food and attention to nutrition. While consumers differ in their approach to healthy eating, how closely they monitor food intake or how they choose to balance a positive eating experience with a sound nutritional profile, the consensus is one of moderation. Extreme diets are simply untenable for most, and while some brands will have success in niche dietary communities (e.g., vegan), most will need a more universal approach to be profitable.
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