June 21, 2024 – This report assesses the key drivers and influences most likely to be impacting on French food and beverage choices. Traditional and natural ingredient sourcing is important to the French consumer, but they are also aware of personal budgets, so innovation needs to account for both demand for premium attributes and balancing costs. In many categories health claims are influential but often to a lesser degree than in some other global markets – the French consumer has a keener focus on claims aligned with clean labels.

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