Read the full report Category Growth Drivers in Germany
June 20, 2024 – This report assesses the key drivers and influences most likely to be impacting on German food and beverage choices. Through a review of consumer research data, it shows that Germans are a strongly indulgent nation, with the pleasure of eating experiences particularly important to them. At the same time, cost-of-living pressures have increased the focus achieving these experiences at affordable prices. When it comes to health, Germans are most likely to focus on sugar reduction as a core theme but tend to under-index global averages on demand for high-protein, high-fiber or functional positionings. The environment is another important consideration in Germany, particularly in the plant-based arena where health plays second fiddle to eco benefits in the consumer consciousness.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
Interested in the Innova’s Category Growth Drivers in Germany report? Complete the contact form to purchase this report.
- Single Report: Purchase lifetime access to this specific study in PDF format
- Membership Access: Subscribe to our food and beverage market intelligence platform and access hundreds of reports and analytical tools.
