Read the full report Category Growth Drivers in the US
January 21, 2026 – This report looks at US food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories. It includes analysis of 39 different food and beverage categories, separated into beverages, everyday staples, meal preparation, snacks and treats, and plant-based and special diets.
Particularly important drivers are discussed and what’s next opportunities are highlighted, drawing on insights and observations from the report.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
You’ll uncover:
- Consumer insights: Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles. This report thoroughly assesses the most important consumer-related information specifically tailored to the topic in question.
- Future directions: Add reliable future predictions to your business plans and goals.
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