September 8, 2025 – Frozen snacks are an outlier in the flourishing snack world – sitting somewhere in between snack and meal, which presents both a challenge and an opportunity for brands. Frozen snacks already play more roles than the concept of hors d’oeuvres implies, filling needs far beyond social occasions, yet still miss out on everyday routine snacking. But as the line between snacks and meals continues to erode, there are new opportunities for frozen and refrigerated snacks to step in as in-between alternatives.

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