July 4, 2025 – Consumers globally recognize the connection among diet, nutrition, personalization and health. With over half of consumers supporting the efficacy of personalized nutrition plans and solid percentages using nutrition plans to address health and lifestyle issues, the door is open for companies to meet consumer needs with products directed toward their particular concerns.

Companies can choose to launch products targeted to a limited number of needs and conditions or, more efficiently, products that bundle together more than one benefit, e.g., high protein and high fiber for consumers managing their weight with or without GLP-1 drugs. It is essential for companies to communicate product features and benefits effectively and efficiently to enable consumers to readily identify products that might meet their needs.

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