May 10, 2024 – “Prioritizing Prevention” is one of Innova’s major F&B trends in 2024, and for good reason: our research shows that more than 1 in 3 consumers claim to be “proactive” in preventing health issues. Positive action to prevent health concerns before they arise is driving consumers to products that meet their personal well-being needs – offering opportunities in marketing, product development and ingredient innovation. With different generations focusing on different health concerns, this report will offer brands inspiration on how to leverage these consumer concerns related to health for their next successful campaign. Get the latest consumer and market insights around health & wellness, with a spotlight on active aging.

Interested in the Active Aging: Global Opportunities for Functional Nutrition report?
Complete the contact form to request access.