Read the full report Trending Among Gen Alpha’s Attitude to Food & Beverage in the US
April 8, 2025 – Generation Alpha, born from 2010 onwards, is quickly emerging as a key demographic with growing purchasing power. As of 2025, the oldest members of Gen Alpha are around 15 years old, and they are beginning to influence household purchasing decisions. Their exposure to digital platforms, influencer-driven content, and interactive experiences has significantly shaped their preferences –including how they engage with food and beverages.
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