January 27, 2025 – This report examines trends in beer and non-alcoholic beer globally, including macro trends context, market size, top company profiles, consumer insights and new product launch trends. It compares top drivers of beer perceptions, purchasing penetration and consumption frequency, including key differences by demographic group, it details consumer preferences regarding beer consumption occasions and attributes and differences between alcoholic and non-alcoholic drinks, and it details ingredient use trends overall and trends for beer types, alcohol content, use of flavors, packaging and claims cited on the packaging.

Key takeaways are summarized, and innovation opportunities are highlighted based on observations and insights from the report.

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