October 23, 2024 – Innova captures the essence of the botanical ingredient trends global marketplace today and for the months to come. Flavor trends: Identify the leading flavors within the category. Category trends: Analysis of ingredients, claims and top applications/subcategories. Positioning trends: Gain thorough insight into the top claims for that category. Product launch and sales trends: Compare the performance of different markets and/or sub-categories based on product launch activity and the market size over time.

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