October 31, 2024 – This report focuses on the global market for bread and bread products. The report begins with a look at Innova Market Insights’ Macro and Top 10 Trends for 2024, with comments on how they are relevant for bread and bread products. The report then presents a profile of bread and bread product buyers in terms of purchasing penetration, consumption frequency, key demographics, eating occasions, purchasing outlets, changes in consumption vs. the prior year and attitudes about bread positioning claims and product attributes.

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