March 24, 2025 – This report highlights key trends shaping the breakfast meal occasion and breakfast food and beverages globally. It examines the consumer drivers that could inform future innovation, alongside discussion of new product launch trends and innovation examples.

We also identify what’s next opportunities, including an increased focus on convenient on-the-go breakfast snacks, healthier breakfast options, added functionality, flavor development and the influence of socializing on the breakfast occasion.

Complete the contact form to request access to this report.
Interested to learn more about Global Breakfast Trends report? Request the report using the Contact Form.