October 21, 2025 – Fall has long been synonymous with pumpkin spice, but this year’s flavor story is richer and more layered. While the familiar warmth of nostalgia and comfort still calls to many, there’s a fresh curiosity at play.

The season now ignites what brands call “buy-on-sight” moments –limited editions, especially in indulgent categories like chocolate, that spark instant urgency and impulse purchases fueled by emotional connections to nostalgia and comfort.

Interested in the Innova’s Trending in Fall Flavors – Global report? Complete the contact form to request access.

Innova dashboard users are requested to copy the report name Trending in Fall Flavors – Global and paste it into the search field in the Dashboard panel.