July 3, 2024 – This report looks at the spices and seeds flavor category in the global packaged food and beverages market. Sauces & seasonings and snacks lead innovation in this arena and are categories still delivering growth, but innovators are also targeting smaller categories as consumer demand for hot and spicy flavors continues to be in favor. Trends influencing innovation are varied, but interest in authentic, global cuisines is key, plus allowing consumers to recreate these in the home is pivotal, particularly in terms of sauces & seasonings, ready meals & side dishes etc. It is this demand for bold and unique flavors that will drive future NPD.

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