Read the full report Global Category Growth Drivers
June 20, 2024 – This report looks at global food and beverage consumption habits and assesses the factors that are driving changes of demand in specific categories. It includes analysis of 39 different food and beverage categories, separated into beverage, everyday staples, meal preparation, snacks and treats and plant-based and special diets.
Particularly important drivers are discussed and what’s next opportunities are highlighted, drawing on insights and observations from the report.
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