Read the full report Innova’s Health-Boosting Delights: Global Analysis of RTD Functional Beverages and Consumer Preferences
This report examines global trends for ready-to-drink (RTD) functional beverages, focusing on consumer insights and new product development trends. The energy and alertness, immunity, and emotional and cognitive segments each posted 4% to 5% increases in product introductions. In contrast, the gut and digestive segment showed a 2% decline in launches.
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