June 25, 2025 – The juice and juice drinks market has been growing over the past five years, and forecasts indicate it will continue growing at a higher rate. A prime opportunity for growth is to embrace demographic change to expand growing juice consumption among Generation Z. Aligning with this generation’s preferences for more intense, multi-juice flavors, openness to drinking occasions outside of breakfast and desire for functionality beyond essential vitamins opens innovation pathways for new juice formulations.