11 August, 2025 – The organic food and beverage sector continues to evolve, driven by growing consumer awareness around health, sustainability, and environmental impact. However, despite the widespread use of organic claims, storytelling is becoming increasingly important. Shoppers are more discerning, seeking clear benefits, transparency, and familiar ingredients.

This report explores the current trends shaping the organic market, consumer behaviors, and innovation opportunities – highlighting how brands can leverage organic positioning to meet demand while addressing challenges around trust, transparency, and affordability.

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