September 22, 2025 – Being the interface between consumer and brand, packaging cannot help but tell a story the moment a shopper lays eyes on it. Whether or not that story resonates with them is often the sole basis of their purchasing decision.

This report explores how food and beverage brands can employ specific features of product packaging to forge a meaningful connection with the consumer, uncovering opportunities for those that are brave enough to crack open the door to let consumers see some of the challenges they are facing, including in real time.

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