June 20, 2025 – For the 2 in 5 consumers globally who buy sugar confectionery over the course of a year, the purchase is overwhelmingly driven by the pleasure it brings. While certain other snacks and treats may offer added benefits, such as satisfying hunger or providing certain nutrients, sugar confectionery buyers are far more focused on the taste, the happiness and the reward associated with such indulgences. This is a category that is all about taste enjoyment and the overall eating experience.

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