REPORT Global Supplement Trends 2025

July 24, 2025 – This report highlights key trends shaping the global supplements market, from macro-level influences through to category and product-level trends. It examines the consumer drivers that could inform future innovation, plus market dynamics, brand strategies for key players, new product launch trends and innovation examples. Within a top-line summary of trends and drivers, we also identify what’s next opportunities for both categories.

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