March 20, 2025 – This report reviews global trends in the ingredients that are being used to target mental performance, i.e., for cognition, clarity, focus and concentration. The emphasis is on beverages and supplements, which are the two most important markets for brain health NPD. A review of consumer analysis highlights the growing importance of tackling mental wellness through diet, while product analysis identifies the key ingredients in growth and the ways in which they are being used on shelf.

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