April 29, 2024 – Welcome to Innova’s Consumer Trends: Opportunities for 2024 – US edition. Using a combination of Innova proprietary data, observations from our global trend-spotter network and trusted public data sources, we have identified five key trends and more than 20 innovation themes and opportunities. Inside this report, you will find the background to the trends, the macro context and enduring lifestyle shifts we have observed year on year, and illustrations of each trend.
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