April 8, 2025 – Using analysis of consumer research and launch trends, this report discusses issues surrounding Innova’s #2 Trend for 2025, Precision Wellness. It highlights the increasing importance of targeting the nutrition needs of the individual. Themes discussed include nutrition for the way we live (i.e., for environmentally friendly, plant-based and active lifestyles), nutrition for what we need (i.e., condition-specific nutrition) and nutrition for who we are (age- or gender-specific nutrition).

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