Read the full report Healthy Aging Across Generations – Global

January 5, 2026 – This report explores how consumers around the world are striving to achieve healthy aging, driven by goals related to physical, mental and emotional health as well as appearance and beauty. These goals are broken down into key aspects of holistic health.

For each health aspect, we examine the approaches consumers take – highlighting their preferences for regular food and beverage, functional products and supplements. We then analyze relevant product launches across food and drink categories, comparing market activity with consumer expectations and spotting market gaps. In the end, we summarize the most important consumer insights and identify opportunities for brands to innovate and better support healthy aging.

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